Croesus website

Redesign and Developed official website for the face of the company to ensure worldwide investors.

Company

Croesus Merchants Group
JULY 2023 - OCT 2023
(Phase 1)

Tools

Figma / Adobe suite
Git hub / Visual studio

Role

Led Redesign Project 0-1
UX/UI design / User testing
HTML / CSS / JS

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OverviewProblemSolutionsReflectionsDesign Challenge
|Overview
In 2023, I contracted with Croesus Merchant Group as a Website Designer to revamp their official website, which was built a decade ago and required a complete overhaul.
Project Impact
Boosting our website has increased user interaction and improved information access, resulting in a 95% success rate for tasks and a 52% increase in new users.
Problem Scope

Understandings |

My primary goal is to facilitate outreach, simplify contacting with Croesus and create visually appealing company site.

End Users |
1. Potential investors
2.Croesus Team

Presenting the investment portfolio and past company global scope is the main goal of the website. Therefore, making viewers feel impactful, trustworthy, and intriguing the potential investors to contact them was the key focus.

3 Key Tasks |

I identified a 3 main areas for enhancement to effectively showcase critical information and significantly boost user engagement.
Tasks
1. Information Overload on a Single View
2. Heavy Text Content
3. Outdated Information Structure

Problem

How might we redesign the company website to make it clearer and easier for potential investors to understand the business?

Approach 1   |

Content Reorganization
and Heuristic Navigation

I restructured the Information Architecture for clarity and scalability, anticipating the rapid growth of the Croesus group.

By adding tabs for sectors and strategy, the site now effectively organizes and showcases our professional expertise and business scope. Additionally, I carefully evaluated and enhanced the design's intuitiveness.
TO-BE Site Map>
Approach 2   |

User Delight

Implementing interaction, I crafted small yet impactful moments of delight, profoundly influencing the viewer's overall experience and ensuring that key company information is easily understood and memorable.
Video play icon
Dashboard mockup
Approach 3   |

Empowering UX Writing and CTAs

I focused on designing the website with positive content and action-driven phrases to enhance the professionalism and narrative of Croesus.
By incorporating engaging CTAs throughout the pages, I ensured seamless navigation for users, allowing easy movement back and forth across the site.
Video play icon
Dashboard mockup
Validation

User Testing

Before publishing, I tested the website and confirmed that interactive elements effectively engage users.

Website Development

I implemented the website using HTML, CSS, and JavaScript in Visual Studio Code, ensuring a responsive design across various devices, from laptops and tablets to phones.

This experience taught me the importance of consistency in design, emphasizing that good alignment is crucial for a seamless cross-device experience.

Reflections

Within a tight timeframe, delve into and understand a new industry, ensuring that the design and development process aligns seamlessly to deliver an effective and industry-appropriate solution

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